How a downfall happens - this is primarily due to greed and poor planning. I was closely associated with Sriram Mills for 10 years supplying blended yarn about 45 MT rate approx Rs 80 per kg ie 45000 kg per month valued Rs 35 lacs on 45 days credit ( 15 days interest free and 30 interest @ 18 % pa ) gradually I reduced supply and credit and offered liberal discount on supply on cash / LC . They initially took supplies and gradually they switched to other suppliers - ( Sriram were largest manufacturers of school dress fabrics from 2/40 PV 48/52 blended dyed yarn. In the meanwhile I established new markets in Punjab ( knitted acrylic yarn ) Hukumchand Mills Indore, Reliance Industries Naroda Ahemdabad and in Bhiwandi - the Bhiwandi power loom association recognised our support during those days to covert their power loom from cotton based to synthetic blended yarn - we could successfully convince power loom owners like Gulam Nabi Agarwal and Acharya, Mehboob Ali some of the prominent ones and our payments were 100% from Bhiwandi - I and Hema attended several functions in Bhiwandi due to our closeness with their families particularly Kedar Acharya - Agarwal's and Gulabnabi . The association of Indian Cotton Mills Federation ( ICMF ) recognised the efforts of 7 mills including ours Bhoruka Textiles ( A unit of transport corporation of india ) I was Vice President independent incharge of marketing
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