“UNIQUE 16th EDITION CAR RALLY”
The 240 km Mumbai - Lavasa “All Woman” car rally of 2000 female drivers, participated during the 6th Annual Event, which is now slated to be on the threshold of getting recognized in the Guinness World Record as the largest participation of females in a motor event universally. It is truly amazing, particularly, where licensed women drivers constitute just 14% of the total licenses issued in our country.
The importance of this event should be judged from the observations concluded by the researchers at University of Michigan’s Transport Research Institute:-
a) As on 2010 more than 105.7 million women were licensed to drive in United States compared with only 104.3 million men.
b) This trend has led to maintaining a steady sale in United States car market
c) That changing gender demographics will have major implications on the extent and nature of vehicles demand, as females are more likely than males to purchase smaller safer and more efficient fuel vehicles and the statistics claim that the female car drivers have lower fatality rate per distance driven than males. Further a related report a study reveals that “Women Drivers in India and Bangladesh make “Dangerous Roads much SAFER”.
It is astonishing that the United States and even several developed Nations discouraged female driver’s participation in car rally till 1976 when the American National Association for Stock Car Auto Racing allowed female participation.
Recently about a decade ago, in 2004 with the surge of female drivers the National Association for Stock of Car Auto Racing in United States founded a slogan “DRIVE FOR DIVERSITY”, a perfect and adequate symbol aptly applicable to the organizers of the 6th edition of Lavasa Women’s Drive has not only celebrated the spirit of woman hood but the participants displayed tremendous passion as they decorated their cars with innovative themes.
The display of adventure, and competitive sports like car rally has now established that it is no longer a fact about “ BOYS HAVE CAR AND THE GIRLS THE DOLL” it will be more appropriate to acknowledge that The Girls would like CAR and DOLLS a blend evolving speed, control, art with tender care. While at present licensed women drivers constitute just 14% of the total licenses issued in our country, but it is expected to grow because of increasing hectic life style. The requirement to own or drive a vehicle has grown among women as working women in nuclear families need a safe independent and secure mode of transport for doing multiple jobs. The Lavasa women Drive Campaign has certainly affirmed that not only behind every successful man there is a contribution of women conversely there is spirit of a man in every woman literally. We notice this change for the benefit of our society that woman role is emerging in every sphere of activity from Politics ……. to Management to dare devil adventures. It is all encouraging, males have yet one more competitor to face in this predominately all male domain the “LONG DISTANCE CAR RALLY”.
The 240 km Mumbai - Lavasa “All Woman” car rally of 2000 female drivers, participated during the 6th Annual Event, which is now slated to be on the threshold of getting recognized in the Guinness World Record as the largest participation of females in a motor event universally. It is truly amazing, particularly, where licensed women drivers constitute just 14% of the total licenses issued in our country.
The importance of this event should be judged from the observations concluded by the researchers at University of Michigan’s Transport Research Institute:-
a) As on 2010 more than 105.7 million women were licensed to drive in United States compared with only 104.3 million men.
b) This trend has led to maintaining a steady sale in United States car market
c) That changing gender demographics will have major implications on the extent and nature of vehicles demand, as females are more likely than males to purchase smaller safer and more efficient fuel vehicles and the statistics claim that the female car drivers have lower fatality rate per distance driven than males. Further a related report a study reveals that “Women Drivers in India and Bangladesh make “Dangerous Roads much SAFER”.
It is astonishing that the United States and even several developed Nations discouraged female driver’s participation in car rally till 1976 when the American National Association for Stock Car Auto Racing allowed female participation.
Recently about a decade ago, in 2004 with the surge of female drivers the National Association for Stock of Car Auto Racing in United States founded a slogan “DRIVE FOR DIVERSITY”, a perfect and adequate symbol aptly applicable to the organizers of the 6th edition of Lavasa Women’s Drive has not only celebrated the spirit of woman hood but the participants displayed tremendous passion as they decorated their cars with innovative themes.
The display of adventure, and competitive sports like car rally has now established that it is no longer a fact about “ BOYS HAVE CAR AND THE GIRLS THE DOLL” it will be more appropriate to acknowledge that The Girls would like CAR and DOLLS a blend evolving speed, control, art with tender care. While at present licensed women drivers constitute just 14% of the total licenses issued in our country, but it is expected to grow because of increasing hectic life style. The requirement to own or drive a vehicle has grown among women as working women in nuclear families need a safe independent and secure mode of transport for doing multiple jobs. The Lavasa women Drive Campaign has certainly affirmed that not only behind every successful man there is a contribution of women conversely there is spirit of a man in every woman literally. We notice this change for the benefit of our society that woman role is emerging in every sphere of activity from Politics ……. to Management to dare devil adventures. It is all encouraging, males have yet one more competitor to face in this predominately all male domain the “LONG DISTANCE CAR RALLY”.
No comments:
Post a Comment